This Run Lift Mom Podcast Episode is an interview with Sue B. Zimmerman with small business Instagram tips for wellness and fitness professionals. Enjoy!
Show Notes
2:30 background in business and instinctual pull to entrepreneurship 4:00 pushcart to million dollar business 5:00 don’t be afraid to pivot 7:00 trends for most competitive areas of IG (food, fitness, fashion)
7:30 how do you niche down and make yourself a go to authority as a small business on Instagram? Examples: @plantbasedradiance_ @theautoimmunemom_
11:30: Instagram is not dead! #rsgcommunity on IG to see people using Sue B’s strategies to deepen impact and making money
13:30: first, do market research. What’s already out there? How can you put your own spin on it? Who is watching/listening to you? 15:30 example of serve then sell connection 16:45 value of IG direct message in a business and networking online
17:30 if the business is stale, start in same place (research) and find a way to be extremely different 18:00 find your thing, huh it hard, show up that way consistently
20:00 consistency is everything. Show up regularly in all 4 neighborhoods of Instagram- feed, IGTV, Live, Stories 22:00 silent viewers on IGTV & stories; invest in captions 24:00 get off the hamster wheel- eliminate distractions & go deeper 24:30 credentials come in many forms but be up front duty your type of experience 26:00 on IG, talk like you are speaking to a 10 year old 28:00 rapid fire including Sue B’s favorite apps
Links & Resources
Connect with Sue B., The Instagram Expert, on Instagram (because, of course!)
Sue’s free Instagram training: 3 Keys to Getting Highly Engaged Instagram Followers & Buyers
Check out Sue B’s website
This episode is made possible by your support of my ZYIA Active business and a partnership with Red H Nutrition: use RUNLIFTMOM to save 10% on anything including Super Flexy!
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Learn about the ZYIA Active business opportunity by visiting http://activeopportunity.com/
