Picture of Hi I'm Suzy, the host of Run Lift Mom!

Hi I'm Suzy, the host of Run Lift Mom!

Run Lift Mom is an audio podcast uplifting women and guiding mothers through their fitness journey. Episodes feature expert interviews in the topics of running, strength training, and motherhood.

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Season 2, Episode 12: Small Business Instagram Tips for Wellness & Fitness with Sue B. Zimmerman


This Run Lift Mom Podcast Episode is an interview with Sue B. Zimmerman with small business Instagram tips for wellness and fitness professionals. Enjoy!

Show Notes

2:30 background in business and instinctual pull to entrepreneurship 4:00 pushcart to million dollar business 5:00 don’t be afraid to pivot 7:00 trends for most competitive areas of IG (food, fitness, fashion) 

7:30 how do you niche down and make yourself a go to authority as a small business on Instagram? Examples: @plantbasedradiance_ @theautoimmunemom_

11:30: Instagram is not dead! #rsgcommunity on IG to see people using Sue B’s strategies to deepen impact and making money 

13:30: first, do market research. What’s already out there? How can you put your own spin on it? Who is watching/listening to you? 15:30 example of serve then sell connection 16:45 value of IG direct message in a business and networking online 

17:30 if the business is stale, start in same place (research) and find a way to be extremely different 18:00 find your thing, huh it hard, show up that way consistently 

20:00 consistency is everything. Show up regularly in all 4 neighborhoods of Instagram- feed, IGTV, Live, Stories 22:00 silent viewers on IGTV & stories; invest in captions 24:00 get off the hamster wheel- eliminate distractions & go deeper 24:30 credentials come in many forms but be up front duty your type of experience 26:00 on IG, talk like you are speaking to a 10 year old 28:00 rapid fire including Sue B’s favorite apps 

Links & Resources

Connect with Sue B., The Instagram Expert, on Instagram (because, of course!)

Sue’s free Instagram training: 3 Keys to Getting Highly Engaged Instagram Followers & Buyers

Check out Sue B’s website

Good Morning, Good Life book

This episode is made possible by your support of my ZYIA Active business and a partnership with Red H Nutrition: use RUNLIFTMOM to save 10% on anything including Super Flexy!

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Learn about the ZYIA Active business opportunity by visiting http://activeopportunity.com/