Hi I'm Suzy, the host of Run Lift Mom!

Hi I'm Suzy, the host of Run Lift Mom!

Run Lift Mom is an audio podcast uplifting women and guiding mothers through their fitness journey. Episodes feature expert interviews in the topics of running, strength training, and motherhood.

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Life Balance with ZYIA Active CEO Erin Bradley

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In Season 2, episode 20 of the Run Lift Mom Podcast we talk about life balance with ZYIA Active CEO Erin Bradley.

I am no longer associated with ZYIA Active in a formal way, but this is an episode of the podcast I am proud of.

It was a good “break up” and you can read about it right here.

Show Notes

Last episode with Erin– over 60 shows ago (2:30), no phone rule in different life seasons- do you have 20 minutes? (5:00),  it’s not about the time frame, it’s about face to face interactions and quality time (6:30), Erin’s mile streak (11:00) and other fitness endeavors (12:30), going deep with intuitive movement (14:00), importance of consistency in small doses (16:00)

What Erin’s typical day looks like as a working Mom (17:30), learning to give yourself grace and let go of perfection (20:00), Erin’s favorite memories from the last 3 years (22:00), rapid fire in this or that activewear style (25:00)

Notes from Erin:

The decision to start an activewear brand was both a gradual decision and lightbulb moment. My husband, Jeremiah, and I had been talking about starting a business together for awhile – we just didn’t know what industry we wanted to enter. But, one day the lightbulb came on – activewear!

It began on a snowy, moonlit hike when I was surrounded by women actively helping to lift one another — physically and mentally — to reach the top of the mountain. That experience of women empowering women stayed with me.

This felt so natural to me because not only do I have a passion for fashion, but, as a mom of four, I was already spending most days in leggings and performance tops to accommodate my busy lifestyle. And, everywhere I went, people would ask where I got my clothes. So, it felt very organic to create my own line.

Like with any new business, our first customers were the people closest to me: my mom, my sister-in-law, and my best friend. Networking and word-of-mouth is still the No. 1 reason people hear about ZYIA Active.

In the early stages, Jeremiah and I started putting together a business plan to find investors. Before we could finish writing the plan, anyone who knew about us was offering to invest – we eventually had to start turning people down. Since then, we’ve managed our money carefully and have been fortunate to have a positive cashflow ever since.

ZYIA Active is a family-owned business – our first four employees were all family (working out of my living room!). Beyond that, the first employees at ZYIA’s HQ were all recruited through networking and word of mouth.

You can connect with me on Instagram to learn about all the sponsors of this show. Don’t forget to subscribe to the podcast, which helps others find Run Lift Mom.

Support Run Lift Mom podcast

The podcast episode associated with this post is made possible by your support of my own training offering and the following partners:

Woofy

Red H Nutrition (use RUNLIFTMOM to save 15% on anything)

Audible

If you’re leaning toward the business opportunity to be a brand rep, check my direct sales podcast, Serve then Sell, out: