We talk with Jennifer Lawson, Executive Director of the American Heart Association about fundraising for races on this episode of the Run Lift Mom Podcast.
Show Notes
Jen’s “Why” for working at AHA (2:15). How losing a child changes your life (7:45). Total pivot to fundraising (10:00). Creative examples (11:35). Partnering with local businesses (13:15). People are busy- ask again (15:00). Staying motivated when you hear “no” often (17:45). Focus on controllables, including sharing personal story, timing of ask out (18:10).
Tell Jennifer she’s a boss at jennifer.lawson@heart.org or go meet her at the Guilford Heart Walk!
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