This is the fifth album of the Serve then Sell podcast and we discuss graphic design in direct sales with Tara Cochran of Olive Fox Design.
Episode 1: Who is Tara?
2:00 exploring our relationship, from printable to website partner 2:00 background 3:00 how Tara helps small businesses and direct sellers with brand strategy 5:00 time savings is a huge value, work with someone who understands what you’re doing 6:30 your voice/image is not your brand’s – be you! 7:00 you’re not as good at Canva as you think you are
Episode 2: Design 101 for Direct Sales
- Bare minimum graphics knowledge
- Basics of colors, color theory 101
- Basics of fonts/typography
- File types
- What tools are recommended?
- Takeaway: consistent aesthetics will make you a recognizable brand, you don’t need to be a Graphic Designer to do it!
Here’s a great typography article with samples of serif versus san serif and another on best business fonts.
Get the Color & Typography Trail Guide Tara mentioned by clicking on the image below:
Episode 3: How to create graphics that expand your brand
- Consider making your own graphics versus using stock images (there’s an exception here!)
- Sharing you-centric content people want to share
- Green Pepper example
- Why you should watermark your work
- Where to place logos or brand names as a watermark
- Invest time into great work & don’t trust everyone on the Internet
- Filters- who should use them, who shouldn’t
Episode 4: Making changes to your personal brand
- Is it okay to make changes once colors & typography has been selected?
- Defining rebrand versus pivot- there is a difference!
- When to change aesthetics
- Should you announce or just use new branding? Strategy points to consider.
Episode 5: Expansion strategies for direct sellers
- When do you need to think beyond social media?
- E-commerce bnasics
- Do you need a website? Points to consider
- Lead magnets for email strategy
- Benefit of a well thought out email strategy with automation
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Graphic design in direct sales can be tricky, from fonts to colors! Don’t forget to download Tara’s Trail Guide by clicking on the button below:
Picking up what we’re putting down? This entire podcast is for service minded direct sellers like you.
You can contact me to promote your direct sales business or opportunity- several packages available, from simple dynamic insertion to guesting on an album like this!