Inspired by over 2 years and 6 digits of retail sales at ZYIA Active, here’s how to sell Aloette without parties: Influencer Style Sales
Let’s discuss what you’ll do for the first 150 days (5 months) to set yourself up for long term success. I’ll break it down, 30 days at a time. This is part 3, so don’t miss the first 2:
Poll audience
You have just defined your ideal client 2 months ago, but you need to check in with your audience to sharpen the definition.
As a reminder, your ideal client is the person buying your product or service. All of your social content speaks to him/her.
Most people get more participation from informal Instagram polls (combination of poll and open ended question stickers) than formal, overproduced surveys on Typeform or Survey Monkey.
People but from people they know, like, and trust. Reminding them you’re small (as an independent contractor) is a good thing.
Consider it a competitive advantage that you don’t have all the bells and whistles.
Personally, as my own Instagram account grew beyond 10,000, I found my conversion (sales) rate went down.
This is consistent with almost every influencer I’ve compared notes with. When they’re audience grows, suddenly they aren’t a real person.
I’m not your girl for Facebook ad training, but that’s the strategy. Same business, different problem.
Consistent social media
In your chosen social channel from month one, stay consistent with 2-5 activities daily.
At this point, you have been doing this enough to establish a workflow and can begin thinking about where you might want to establish a complementary social media presence next.
You want this channel to strengthen your overall business strategy, so do some research on platforms now and bounce ideas off your tribe.
Build and send newsletter
By the of this month, you should have 75-90 email addresses on your list. Some of these people have bought from you, some haven’t. That’s okay.
You are serving your audience with a regular email newsletter. Serve then sell.
Having trouble with content creation outside of your direct sales promotions? Listen to my 3 Ps podcast with Brenda Ster.
Set up next month
Next, you’ll schedule 2 partnerships or events (in person or virtual) for following month. You want to keep your ideal client in mind as you source opportunities
Aim for different types of events and promotions in these early days. It’s tempting to do the same thing over and over again but your aim is exposure.
It’s easy to get caught in the same community month after month instead of spreading your wings. There is nothing wrong with an established relationship with a gym full of ideal clients, but protect your time resources.
If you’re creating great content on social media and in your newsletter, the customers from that community can stay connected to you.
Follow up (not the initial connection) is where you make your money!
2/2/2 follow up
After you’ve made the initial thanks for ordering outreach, write a note to yourself in your calendar or phone to follow up in 2 weeks.
If you really want to be a baller, send a written thank you note with your business card inside as well.
You’ll do it again in 2 months even though Aloette products last 4-6 months on average. Why? These are relationships.
Don’t even ask about the enzyme peel they got.
Ask how the kids are. What’s the break room gossip these days? Are you watching Cobra Kai? How’d that 5K go?
You can get our follow up scripts (make them your own, okay?) in the private Facebook group if you are join our team.
Let’s Chat!
Are you just cruising the internet for ideas? Be an Aloette rep- you can sign up here!
What are you waiting for?! There are no website fees or minimums for paycheck at Aloette and you can do it alongside other brands (check your own P&P, of course).
Want to chat about it first? Cool- send me a message!
